RSQUE BRAND was founded in 2013 to help homeless and hopeless animals in need. It all started with a German Shepherd named Gustav. In late December 2010, Gustav wound up as a stray in the Baldwin Park Shelter, part of the Los Angeles County Department of Animal Care and Control. The young dog suffered immensely from an invasive case of mange, one of the worst seen by animal rescue volunteers.

For what is most likely the first time in his life, the young pup actually had someone to care for him. And in his horrifying and heartbreaking condition, that literally meant the difference between life and death.

Towards the end of January, he showed some strength to get on his feet for the first time. With the help of three nurses and a “sling” he took his first, shaky steps with his weak soft-paws. And later on, he got the chance to sit outside for the first time since he arrived at the hospital.

Gustav would still need months of therapy for his mange and infections as he slowly recovered from bed sores, colon surgeries and his overall malnourishment. Later, Gustav went home with his foster parents Anne and Michael, as they continued to help rehabilitate Gustav at their home.

After such a long ordeal, it had to come to this; a foster failure! Anne and Michael adopted Gustav officially on April 23, 2011. It was no way that they could let him ever go. Gustav’s recovery has been a miracle.

“By promoting adoption and help rescue homeless and hopeless animals with our brand, we can hopefully put an end to the millions of dogs that are killed every year because shelters are too full and there aren’t enough adoptive homes. “

Anne I. Wollner – founder, RSQUE BRAND, Inc.

You can see part of Gustav’s story in this short video:

His will to live has become an inspiration for many, and his story has brought in viral well wishes and support from all across the country, and across the world. Gustav got his own personal Facebook page (search for Gustav Wollner)

“Love is a four-legged word here at RSQUE BRAND. “

Anne I. Wollner – founder, RSQUE BRAND, Inc.